The game, in plain words

Keep your monthly price at $0. It starts there, goes up $5 for each week you miss your minutes and comes down $2.50 for each week you hit them. Miss a week: $5. Hit the next: $2.50. Hit again: $0.

The moving time of your Strava activities, added up over the week. Any sport counts.

An activity counts when a device recorded it (a watch, bike computer or phone), with heart rate or a GPS track, and it started during the week. Activities entered by hand don't count.

One weekly goal: 60, 90, 120, 150, 210 or 300 activity minutes a week. The default is 90 minutes of cardio, but pick what you'll keep. For reference, the WHO's guidelines are 150 to 300 minutes of moderate activity a week, or 75 to 150 of vigorous.

A week runs from Monday 12:00 a.m. to Sunday 11:59 p.m. in your time zone. Your new price shows the moment the week ends, Sunday at midnight.

Workouts that reach Strava up to 48 hours late still count for the week you did them, and your price is corrected.

Start any day. Your first counted week starts the next Monday. Until then, your activities show up and nothing counts against you.

Miss one week in three and your price stays flat. Hit more often than that and it falls back to $0.

Your price never goes below $0 or above $25 a month. If you raise the stakes, the cap goes up with them ($50 at ×2, $75 at ×3). The floor is $0 at every level.

An optional way to raise the stakes. At ×2, a miss adds $10 and a hit takes $5 off, up to $50 a month. At ×3, a miss adds $15 and a hit takes $7.50 off, up to $75. Either way you start at $0.

Once a month, for the month just ended. Each day costs that day's price divided by the days in the month, so a whole month at $5 is $5. At $0 you pay nothing. See how a month adds up.

30% of what you pay, after VAT and card fees, goes to carbon removal through Stripe Climate. The rest runs steps.org. See the projects.

70% of what you pay, after VAT and card fees, runs steps.org, and 30% goes to carbon removal.

Yes, any time, from Settings: more or fewer minutes, higher or lower stakes. A change starts the following Monday, so the week you're in stays as it is.

Any time, in Settings. The game ends at once, and the days you've played this month are billed right away. You can start a new game 15 days later, at $0, with a warm-up week.

It's where your watch, bike computer or phone already sends your workouts, and it says whether an activity was recorded by a device or entered by hand.

Only what it needs to check your weekly goal: each activity's start time and moving time, whether a device recorded it or it was entered by hand, and whether it has heart rate or a GPS track. It keeps your activities for 7 days at most.

Only you. Your week, your activities and your price show only to you, when you're signed in. steps.org has no public pages, and nothing it reads from Strava goes to analytics or to any AI.

If no activity reaches Strava for 90 days, steps.org closes your account and deletes everything it holds, and a running plan ends with the month so far charged. An email comes 7 days before, and any activity before then keeps the account open.

Strava stays connected while your account is open. To disconnect it, close your account: we delete what we hold from Strava and email you to confirm.

Then steps.org can't see your workouts, so your weeks count as missed until you reconnect in Settings. We delete what we hold from Strava and email you to confirm.

People who already record their workouts on Strava and want a reason not to skip a week. If a price that goes up when you miss would get you moving, it's for you. If money on the line makes exercise feel worse, it probably isn't, and that's fine.

Anyone under 18, and anyone with an eating disorder or compulsive exercise, now or in the past. If you have a heart condition, are pregnant or injured, or were told to limit exercise, ask your doctor before you pick a goal. Nothing on steps.org is medical advice.

No. The smallest goal is 60 activity minutes a week, any sport. Pick one you can hit in a bad week.

A Strava account, a watch, bike computer or phone that records your workouts, and a card.

No. Nobody wins money, and steps.org pays nothing out. The only thing at stake is your own monthly price, and you keep it at $0 by hitting your weeks. 30% of what you pay, after VAT and card fees, goes to carbon removal.