Personal fundraising
for someone you love

Friends, coworkers and neighbors give monthly, and their donation goes to the person you love on the days they walk.

Steps
Wednesday 9:02 PM
LEO
Hi! This is Steps, for Leo's Service Dog Walk with the Alvarez family. Want to know how it works? Reply STOP any time.
yes, how does it work?
Pick a daily step goal and a monthly donation, like $30. Every day you hit your goal, $1 goes to the Alvarez family.
I've never met Leo. can I still join?
Of course. Anyone can walk for Leo.
Set your walking goal here: steps.org/walk-for-leo
Delivered
iMessage

Example: someone who saw a post a coworker shared about Leo texts LEO to Steps.

Keeping a fundraiser going is the hard part

“Donations suddenly come to a halt.”

Here a donation repeats every month. Someone who joins in the first week is still giving for the days they walk in the third month, until they choose to stop.

“So many posts asking for money.”

One post can be enough. Everyone who joins gets their own link to pass on, so the walk keeps reaching coworkers, neighbors and people you have never met.

“It feels like modern day begging.”

People sign up to walk, and their donation follows the days they walk. Donations go to an account in the name of the person you raise for, and Steps never holds the money.

Help from a team that knows fundraising

Our team has spent years raising money for companies and helping charities keep their donors. When someone you love needs help, the hardest part is keeping people giving after the first week, so Steps turns their walks into a monthly donation.

Example · February 17, 9:12 PM
how am I doing this month?
So far this February: 11 days walked, $11 to the Alvarez family. You're 12th on the leaderboard.
can I get that every week?
Done. You'll get a short report every Sunday from now on.

Walkers ask how they are doing, whenever they like

Walkers hear from Steps once a month, with a short report of the days they walked and what went to the person they walk for. They can text to ask for their score any time.

Three steps to a walk for someone you love

  1. Send us a message and tell us who you are raising money for, and why.
  2. We build the walk with you, with its name, a photo, a join word and the family's own Stripe account.
  3. Share the join word in your group chats and on social media. Everyone who joins gets a link to pass on.

Get in touch

Free to set up: how Steps is paid for →

Peer-to-peer fundraising that reaches past your friends

Everyone who joins gets their own link to pass on. A coworker shares it with her running club, someone in the club shares it with their neighbors, and each person who joins sets up their own monthly donation. That is how a walk reaches people you have never met.

Example · The day they joined
installed
You're all set. Your steps now count for the Alvarez family. I'll send a short report at the end of each month.
Know someone who'd walk with you? Send them your own link: steps.org/walk-for-leo/p6r2
sending it to my running club

A link of their own to pass on

Right after they join, and again at the end of each monthly report, every walker gets their own link for group chats and posts. Each friend who joins through it sets up their own monthly donation. Steps never messages anyone for them.

Example · The monthly report, at the end of February
February: you walked 24 days, so $20 goes to the Alvarez family.
Your leaderboard for February, with the friends who joined through your link: 1. Kelly: 26 days, 10,200 steps a day 2. You: 24 days, 6,900 steps a day 3. Marco: 21 days, 7,600 steps a day 4. Beth: 12 days, 5,900 steps a day
You're 12th on the Alvarez family's leaderboard this month.
Know someone else who'd walk for the Alvarez family? Your link: steps.org/walk-for-leo/p6r2

Two leaderboards, ranked by days walked

Each walker's own, with the friends who joined through their link, and the cause's. Both rank days a goal was hit, fair at every pace, and show average daily steps. Walkers appear only if they choose to.

People walking for the same person

Friends, coworkers, neighbors and people who saw a post walk on their own time, and every day they walk is a donation. Nobody has to keep asking, and a good month is worth sharing.

Examples of walks a campaign could run. We design yours with you.

Service dogWalk Leo to his service dog
CollegeWalk Maya to her first semester
AdoptionWalk the Parkers home to their son
RecoveryWalk Sam back onto the soccer field
Team tripThe under-14s walk to nationals
A year abroadWalk Ana to her year in Spain

Questions, answered

Can I raise money for a person, like a friend’s medical bills?+

Yes. Steps runs walks for personal causes too, like medical bills, a service dog or getting back on your feet after an injury. Our team sets up every campaign with the person running it, and donations go through Stripe to an account in their name.

Are donations tax-deductible?+

Tax receipts are the nonprofit’s to give, for the amount actually given. Donations to a personal cause go to a person, so they are not tax-deductible.

How does a year-round walkathon work?+

A supporter sets up a monthly donation, like $30. For every day they hit their daily step goal, $1 goes to your cause. A missed day gives nothing, and they are charged once a month for the days they walked, up to their monthly donation. The more days they walk, the more your cause receives, up to their monthly donation.

How often will supporters hear from Steps?+

Supporters hear from Steps once a month, with a short report of the days they walked and what went to your cause. They can switch to a weekly report, or text to ask for their score any time. There are no daily texts and no reminders to walk.

Do supporters need to download an app?+

Yes, one: the Steps app, which counts their steps. The Steps app counts steps on iPhone and Android, with the walker's permission. They install it once when they join, and never need to open it again. Steps talks to supporters in iMessage or WhatsApp, so any phone works, and a late sync still counts before the month is charged.

What does Steps cost?+

Nothing, for a nonprofit or a personal cause. When supporters give, they can add an optional tip to Steps, and those tips are how Steps is paid for. Stripe's usual card fees apply to donations, as they would on any donation page.

All questions, answered →

Painting of a house on a green hillside

Give everyone who cares a way to help, every day they walk.

Get in touch
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