# steps.org

> steps.org is a game that challenges people to move more. They connect Strava and pick a weekly goal in activity minutes. Their monthly price starts at $0: hit the goal and it stays there; miss it and it goes up. Nobody wins money. 30% of what they pay, after VAT and card fees, goes to carbon removal through Stripe Climate. It is a website with no app, and it uses no AI.

- The weekly goal is one number: 60, 90, 120, 150, 210 or 300 activity minutes a week, 90 minutes of cardio by default. It repeats every week until the person changes it, and a change starts the following Monday.
- Activity minutes are the moving time of the person's Strava activities, any sport, added up from Monday 12:00 a.m. to Sunday 11:59 p.m. in their time zone. An activity counts when a device recorded it (a watch, bike computer or phone), with heart rate or a GPS track, and it started during the week. Activities entered by hand don't count.
- The price starts at $0 a month. A missed week adds $5 to the monthly price and a hit week takes $2.50 off; it never goes below $0 or above $25. Higher stakes multiply all three: ×2 ($10, $5, up to $50) or ×3 ($15, $7.50, up to $75). The new price shows the moment the week ends, Sunday at midnight.
- Workouts that reach Strava up to 48 hours late still count for the week they were done, and the price is corrected. The first week is a warm-up: the first counted week starts the Monday after the plan starts.
- The person's card is saved when they start their plan, and they're charged once a month for the month just ended, by the day: each day costs that day's price divided by the days in the month. At $0 nothing is charged. Canceling the game ends it at once and bills the days played; a new game can start 15 days later, at $0. 30% of what they pay, after VAT and card fees, goes to carbon removal through Stripe Climate, and the rest runs steps.org.
- Up to three emails a week while a plan runs: Monday's says how last week ended, the price now and the streak; one the moment the weekly goal is hit; and, if it isn't by Saturday, Saturday's says the minutes so far and what is left. Each can be turned off in Settings.
- Only the person sees their week, their activities and their price: steps.org has no public pages. It keeps Strava activities for 7 days at most, and each week's total, result and price as the billing record. Nothing read from Strava goes to analytics or to any AI.
- steps.org is for adults. It isn't for anyone with an eating disorder or compulsive exercise, now or in the past, and anyone with a heart condition, pregnant, injured or told to limit exercise should ask a doctor before picking a goal. Nothing on steps.org is medical advice.
- An account closes after 90 days with no activity on Strava, with an email 7 days before. steps.org is run by Pipedesk OÜ in Estonia and built by notacompany.

## Pages

- [A Game That Challenges You to Move More](https://steps.org/): Pick your weekly cardio minutes and connect Strava. Hit them and your monthly price stays at $0; miss one and it goes up. Keeping it at $0 is the game.
- [How the Game Works: Keep Your Price at $0](https://steps.org/how-it-works): Your monthly price starts at $0: +$5 a missed week and −$2.50 a hit one, never above $25 (×1) or $75 (×3). Each part shown beside the research behind it.
- [Carbon Removal: Where the Money Goes](https://steps.org/climate): 30% of what you pay steps.org, after VAT and card fees, buys carbon removal through Stripe Climate and Frontier. How it gets there, and the projects.
- [stickK, Beeminder and Forfeit vs steps.org](https://steps.org/compare): How steps.org compares with stickK, Beeminder and Forfeit: what the stakes ride on, where the money goes, and when each one is the better choice for you.
- [FAQ: Weekly Goal, Price and Strava](https://steps.org/faq): Every question about steps.org: activity minutes and what counts, how your price moves, when you're charged, what we read from Strava, and who it's for.
- [About: Why I Built steps.org](https://steps.org/about): Why Tiago built steps.org: a dad of four who found that moving changed his weeks, and a price that only appears when he misses one. Who runs it, and how.
- [Blog: Cardio, Loss Aversion and the Game](https://steps.org/blog): Notes from steps.org on keeping cardio going week after week: what money at stake does, how loss aversion works, and what we learn running it.
- [Integrations: Strava Now, More Coming Soon](https://steps.org/integrations): steps.org reads your workouts from Strava, so Garmin, Apple Watch, COROS, Polar and more work today. Apple Health and Garmin Connect are coming soon.
- [Contact](https://steps.org/contact): Write to the people behind steps.org with a question about your weekly goal, your price, Strava or your account, or an idea. A person reads every message.
- [Privacy in Plain Words](https://steps.org/privacy): What steps.org reads from Strava, what it keeps and for how long, who sees your week (only you), and when everything is deleted, in plain words for you.
- [Privacy Policy](https://steps.org/privacy-policy): The legal privacy policy for steps.org: the data we process, from Strava and payments, why, who processes it for us, how long we keep it, and your rights.
- [Terms of Service](https://steps.org/terms): The terms for using steps.org: a weekly goal checked through Strava, a monthly price that moves with your weeks, canceling, and closing your account.

## Blog

- [How Much Cardio Per Week Can You Realistically Maintain](https://steps.org/blog/cardio-per-week-you-realistically-maintain): Learn how much cardio per week fits your schedule, recovery, and goals, then build a steady routine you can realistically maintain over time each week.
- [Understanding Fitness Gamification Beyond Badges and Leaderboards](https://steps.org/blog/understanding-fitness-gamification): Learn how a fitness gamification app in the UK can build lasting motivation with meaningful goals, fair stakes, and progress you can feel daily.
- [Why Strava Streaks Fade—and How Weekly Goals Keep Going](https://steps.org/blog/why-strava-streaks-fade): Strava streaks often fade when life gets busy. Learn why weekly activity goals create a flexible routine that helps you keep moving each week.
- [What Happens When a Commitment Device Meets Your Workout Plan](https://steps.org/blog/when-commitment-device-meets-workout-plan): Learn how a commitment device adds real stakes to your workout plan, helping you follow through on weekly activity goals and build consistency.

Facts current as of 2026-10-12.